Advisory Shares and Investor Relations

In this blog post, we'll delve into the concept of advisory shares and explore how their presence can impact investor relationships and the due diligence process when seeking funding.

Advisory Shares and Investor Relations
Photo by Adeolu Eletu / Unsplash

Raising capital is a critical phase in the growth journey of any startup or company. In the pursuit of funding, entrepreneurs often explore various avenues, including venture capitalists, angel investors, and other forms of investment. One element that has gained prominence in recent years is advisory shares, which play a crucial role in shaping investor relations and the due diligence process.

Advisory Shares - A Brief Overview

Advisory shares, also known as advisory equity or advisor equity, are a form of compensation granted to individuals who provide valuable guidance, expertise, and mentorship to a company. These individuals, known as advisors, are typically experts in their respective fields and offer their insights to help the company succeed. In return, they receive a percentage of equity in the company.

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The Impact on Investor Relations

  1. Alignment of Interests: When advisory shares are a part of the equity structure, they align the interests of advisors with those of the company. This alignment can be viewed positively by potential investors, as it signifies that key stakeholders have a personal stake in the company's success. It demonstrates a collective commitment to achieving the same goals.
  2. Enhanced Credibility: Having reputable advisors with equity in the company can enhance the credibility of the business in the eyes of potential investors. Advisors often bring valuable networks, experience, and industry insights, which can be leveraged to attract investment.
  3. Investor Confidence: The presence of advisory shares can boost investor confidence by showcasing a diverse, well-connected, and experienced support network behind the business. This can reassure investors that the company has access to resources and expertise that can drive growth and mitigate risks.
  4. Signal of Quality: By welcoming seasoned advisors onboard, the company sends a strong signal to investors that it is dedicated to maintaining high standards of governance and strategic decision-making. This can enhance investor trust and reduce concerns about the management team's capabilities.

The Impact on the Due Diligence Process

  1. Complexity in Valuation: Advisory shares can add complexity to the valuation process during due diligence. Investors need to assess not only the company's financials but also the impact of these shares on the overall ownership structure.
  2. Transparency and Disclosure: It is essential for companies to be transparent about the existence of advisory shares and the terms under which they were issued. This is crucial to ensure the due diligence process proceeds smoothly and avoids potential conflicts or misunderstandings.
  3. Agreement Review: Investors will typically scrutinize the advisory agreements to understand the rights, responsibilities, and vesting schedules of advisors. This is necessary to assess how these agreements might affect future equity allocations and the company's governance.
  4. Alignment of Goals: During the due diligence process, investors will examine whether the presence of advisory shares aligns with the company's strategic objectives. They will want to see that these shares contribute to the long-term success of the business rather than creating unnecessary conflicts.

Advisory shares can be a valuable tool in building investor relations and fostering a supportive, well-connected network around a company. However, their presence also introduces complexities in the due diligence process. To successfully navigate the impact of advisory shares, it is crucial for companies seeking funding to strike a balance between showcasing their network of advisors and ensuring transparency and alignment with investor interests. When managed effectively, advisory shares can be a win-win for both the company and its investors, driving growth and fostering valuable relationships within the business ecosystem.

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